doodah: for the love of skateboarding.

The year is 1994, the place some dilapidated house on the shore of Lake Zug. Two friends, Matthew Lee and Thomas Scherrer, are philosophising on their love of skateboarding and developing a shared vision. They want to create a space where they can share and give life to their passion for skateboards. The two have since turned this dream into reality and, in doodah, established a brand that’s known across Switzerland. There are now nine stores across Switzerland, and one of the larger ones is located in Europaallee.

The flagship store in Europaallee still has skateboarding at its heart. The entire upper floor is dedicated to the urban sport and is packed with decks in all shapes and colours. In the adjacent workshop, you can put everything together just as you like and even get things repaired if you need. But the absolute highlight has to be the shop’s very own halfpipe.

Streetwear also has an important place at doodah, with sneakers, hoodies, caps, shorts and everything else you need to stay looking fresh. As well as a large selection of well-known brands from home and abroad, customers can expect frequent surprises in the form of exclusive collaborations and sought-after rarities.

Nonetheless, the focus at doodah is on community, not consumption. By anchoring themselves in the local urban scene, they stay in touch with current trends and creative work in Switzerland. Sponsoring and programmes to promote young talent from a wide range of areas are also a big part of doodah’s work. The only criterion is and remains the passion that unites and drives everyone.

doodah is the leading Swiss retailer for streetwear, skating and snowboarding. In their 600 square metre flagship store in Europaallee, you’ll find a wide range of clothing and equipment, plus a workshop and the shop’s very own halfpipe.  >>> Go to the doodah website

doodah opening hours:

Monday to Friday: 9am to 8pm

Saturday: 9am to 6pm

Sunday: closed