The digital transformation fundamentally change(s) the marketing world. The classic marketing concept has been replaced by Google, social & other digital channels. Customer Centricity is the focus. We no longer have a (product) monologue, but customers engage in dialog with each other – marketing is accordingly becoming more complex and, above all, more technical. However, the marketing world still consists primarily of communicators. SMEs also do without IT experts and web agencies. New skills are needed to continue to play an active role in this exciting professional field. Our experts provide exciting insights into cutting-edge digital marketing trend topics.