Yay, let’s go shopping!


Yay Kids (yaykids.ch) is the Swiss family concept store for parents and children aged 0-12. It offers exclusive children’s clothes, accessories, “mom essentials”, toys, as well as decorative items for the children’s room and care products from selected brands.


After several successful pop-up shops, the first permanent shop has now opened on Europaallee in Zurich. The new concept store offers a lovingly compiled selection of articles with a playful twist.
So that parents can discover the shop in peace, there is a play corner for the children.


The exclamation “Yay!” stands for the fun and happy moments in life, the little things we enjoy every day. The Yay Kids portfolio allows customers to experience this joy of life, the natural “Yay!” of children.


The founder, Lena Day, opened the online shop in 2017 after several years in marketing and due to her interest in fashion and design. In addition to her two little wildlings, she and her team are passionate about looking after the online shop, as well as the new retail shop in Zurich.



Yay Kids The Store
Lagerstrasse 74
8004 Zürich

Opening hours
Mon - Fri
11:00 - 19:00
10:00 - 18:00
Website yaykids.ch