OPIA: «Asian Roots» as a guest.

Kim Dang, long-time fashion and lifestyle editor of NZZ am Sonntag, will be showing hand-picked favourite brands in a pop-up store at OPIA for 10 days: a personal selection from his special field of fashion, accessories, jewellery, beauty and design. What do the brands have in common? These are Swiss brands with roots in Asia – like Kim Dang himself, who was born and grew up in Switzerland as the son of Vietnamese parents. Co-host Claudia Desax from OPIA is also connected to Asia: 15 years ago, the woman from Graubünden founded the concept store together with her Thai husband Op Pangkhamu, focussing on Asian labels. “Asian Roots” opens on the “Lunar” New Year of the Dragon, which is celebrated on 10 February in the greater Asian region.

Until 10 February 2024, the individual brands can be discovered in a new context as a temporary collective in the “Asian Roots” pop-up store: a unique Swiss-Asian mélange. Including: ammoo, Bienvenue Studios, In Vino Siitis, Iknosgeneration, Ipsum Alii, Japanproxy, Kazu, Nina Yuun, Urbnc3, Yan Jiang.

Closing: Saturday 10 February (14.00 – 18.00).

Lagerstrasse 72
8004 Zurich

Opening hours:
Monday – Friday: 11.00 – 19.00
Saturday: 10.00 – 18.00